According to Alexa, Google is the number one search engine in the world. A recent article reinforces the fact that Google is the dominant search engine in the USA. According to a recent survey, Google accounts for 64% of all searches in the United States, Yahoo accounts for 22%, MSN 9%, and Ask.com 3%. The remaining 48 search engines found on the Internet accounts for only 5% of U.S. searches. So, anyone who learns how to manipulate Google will have an advantage that others will not have.
This is what the Church of Jesus Christ of Latter-day Saints, also known as the Mormons, has discovered. The Mormon church has found a way to optimize searches and manipulate Google, so that almost any Google search will take the searcher to the Mormon church.
Below are excerpts of an article published by the Daily Mail online:
The Church of Jesus Christ of Latter-day Saints has found a new way to proselytize in the age of the internet thanks to search engine optimisation.
Thanks to aggressive SEO practices, typing in ‘church’, ‘Old Testament’, or even ‘friend’ into Google brings the website of the LDS church to the top of the list.
LDS.org is the most-visited website of any faith group, and LDS conferences often rank at the top of Twitter when they are underway.
But perhaps most surprising is how the religion now dominates search terms on Google.
When searching ‘Old Testament’, the LDS website ranks second on the search engine giant – listed under a Wikipedia entry and linking to books in the Bible.
The church also ranks third in the search for ‘friend’, below a Wikipedia entry and a dictionary.com explanation of its meaning; ‘church’ ranks fourth on the list after a list of churches in your local community.
You can read the article in its entirety by visiting the Daily Mail online.
The Mormon church is in the business of proselytizing and making converts. The LDS church wants to be accepted by the American people as a mainstream Christian denomination. In order to accomplish its goal, the LDS church has launched a massive public relations campaign on the Internet.
The Mormon church has placed Google ads on many religious blogs published through Blogger, including my own former blog. It is unfortunate that the Mormons use deceptive ways to proselytize people who are Christians, and in this they are succeeding. The manipulation of Google is a good example.
It is sad that many Christian denominations have not yet taken advantage of modern technology as the Mormons are doing. This must change if Christian denominations are to proclaim the real message of Jesus Christ to a lost world.
Professor of Old Testament
Northern Baptist Seminary